For JioStar the newly minted behemoth the ambition is clear reach a billion viewers across platforms in 2025 IPL always had the immense potential to go from where it was to unseen heights Sanjog Gupta JioStar Sports CEO told K Shriniwas Rao Head of Content Sports Times Internet The scale is staggering 170 experts 25 feeds 12 languages But behind the slick packaging is a larger story of a media empire staking its claim on Indias cultural centrepiece
