Japan PM Ishiba touts cute Japan at fashion show

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TOKYO - Sporting a pair of jeans and sneakers, Japan’s prime minister ditched his usually solemn demeanour for a fashion show to tout a “cute, lively and cool” Japan.

Surrounded on stage by members of an all-girl pop group, Mr Shigeru Ishiba made a surprise appearance on March 1 at the Tokyo Girls Collection – a popular fashion festival.

“I think it would be wonderful if an event like this gains more traction, to make Japan cute, lively and cool,” Mr Ishiba said, posing alongside “Myaku-Myaku” – the expo’s red-and-blue mascot.

The stunt came as polls showed his approval ratings recovering after he got through his first face-off with US President Donald Trump in January with no major disaster.

Domestically though, Mr Ishiba’s minority government continues to face the challenge of convincing Parliament to pass a budget for the new fiscal year starting in April.

Mr Ishiba took office in 2024 before leading his ruling coalition to a loss of its majority – the first since 2009 – in October snap elections. AFP

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