Tamagotchi and Tomica Japan s young at heart kidults boost toy market despite baby bust

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Tamagotchi and Tomica: Japan’s young-at-heart ‘kidults’ boost toy market despite baby bust

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alt="The International Tokyo Toy Show, an annual four-day event held from Aug 28 to 31 with the first two days for business stakeholders and the other two for members of the public, draws a bustling crowd eager to check out new toy releases."/>

The International Tokyo Toy Show draws a bustling crowd eager to check out new toy releases.

PHOTO: TOKYO_TOYSHOW/X

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Walter Sim

Letter From The Bureau

TOKYO – I had my first pet in primary school. I faithfully nurtured it, fed it, played with it, and cleaned up after it.

When it suddenly died, the visceral sadness I felt was overwhelming. Never mind that it was a digital, pixelated being on a small screen.

Letter From The BureauJapanConsumer cultureSocial conditions and trendsChildren and youth

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