Snoop Dogg swaps West Coast beats for Welsh dreams in Swansea investment

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FILE PHOTO: Snoop Dogg gestures on stage at the 25th annual BET (Black Entertainment Television) Awards, in Los Angeles, California, U.S. June 9, 2025. REUTERS/Mario Anzuoni/File Photo

American rapper and producer Snoop Dogg has become an investor with Welsh side Swansea City, the Championship club said on Thursday, with the songwriter joining Croatian midfielder Luka Modric as a co-owner.

The news comes just days after Snoop Dogg helped launch Swanseas new home jersey which had fuelled speculation that the hip-hop artist would have an even bigger involvement with the club.

My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City, Snoop Dogg said on the clubs website.

The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.

In April, Modric joined American investors Andy Coleman, Brett Cravatt, Nigel Morris and Jason Cohen in the Swansea ownership structure, and the club will hope that the latest investor can help boost their global standing.

Snoop Dogg may have arrived on the scene asking Who am I? (Whats My Name?),but since then the 53-year-old has become one of the biggest names in the music world.

Snoops colossal global fanbase and audience will certainly help us do that, Swanseas ownership group said.

He has made clear to us throughout this process just how excited he is at the prospect